FROM BAYCELL TO WE BUY TECH. THE STORY BEHIND THE PLATFORM.
Over two decades of buying and selling technology in South Africa — and the frustrations that made us build something better.
WE BUILT THE PLATFORM WE WISHED EXISTED.
We have been in the tech trade industry since 2006. Through BayCell we have bought and sold thousands of devices — and over two decades we heard the same story from sellers. Classifieds with tyre kickers. Couriering devices to strangers on faith. Lowball offers after the device left their hands. The industry had a trust problem and nobody was fixing it.
We Buy Tech was built to fix it. A platform where the price is real, the process is transparent and the payment is guaranteed. No inflated quotes. No last-minute revisions. No strangers. Just a fair, market-accurate price in 60 seconds — backed by the same team that has been doing right by South African customers for nearly two decades.
Thousands of Devices Purchased
Millions Paid Out to Sellers
5-Star Customer Reviews
Years of Trusted Experience
THE PEOPLE BEHIND YOUR PAYMENT
We Buy Tech is not a faceless platform. Behind every transaction are real people — the same team that built BayCell into Cape Town's most trusted tech retailer over two decades. When you sell to us, you deal with us directly. No call centres, no bots, no runaround.
Co-founders Sabino and Simone are a husband-and-wife team driven by a shared passion for technology, people, and building a business South Africans can genuinely trust. Together, they created WE BUY TECH to make selling tech safer, easier, and more personal for customers nationwide.
SABINO
Co-Founder & Head of Buying
With nearly two decades in the tech industry, Sabino is the face behind the buying experience. From device evaluations to client interactions and final offers, he makes the process fast, transparent and enjoyable. Known for his energy and people-first approach, Sabino loves meeting clients and helping them turn their unused tech into instant cash.
SIMONE
Co-Founder & Head of Operations
With over 13 years of experience in the tech industry, Simone keeps everything running smoothly behind the scenes. From payments and paperwork to customer support and admin, she ensures every transaction is seamless from start to finish. Friendly, organised and efficient, Simone helps create the stress-free experience that customers keep coming back for.
OUR PROMISE TO EVERY SELLER
Four commitments we make to every person who sells their device through We Buy Tech. Not policies. Not fine print. Promises.
THE PRICE IS THE PRICE
The number our pricing engine shows you is the number we pay — if the device matches what you described. We do not inflate quotes to win your submission and revise downwards once your device arrives. That practice exists in this industry and we refuse to be part of it. What you see is what you get. No exceptions.
YOUR DATA IS ALWAYS SAFE
Every device that arrives at our facility is wiped to original factory settings — 100%, without exception, regardless of whether you prepared it beforehand. We use industry-standard data erasure protocols. Your personal information, your photos, your accounts — all gone. We take this seriously because we know how much is on a device.
SAME-DAY PAYMENT
Once your device passes inspection, payment is processed immediately via Instant EFT directly into your account. No waiting. No excuses. No chasing payments. The moment the inspection is complete and your device matches what you described, the money moves. That is the deal, and we stick to it every time.
YOU ARE ALWAYS DEALING WITH US
No call centres. No bots. No third-party middlemen handling your device or your money. When you sell to We Buy Tech you deal with our team directly — the same people who built BayCell into one of Cape Town's most trusted tech retailers for over 2 decades. Your device is in our hands. Your payment comes from us. Your questions are answered by us. That is how it should be.
TRUSTED BY SOUTH AFRICANS SINCE 2006.
We Buy Tech is the sister company of BayCell — Cape Town's trusted technology retailer. Our track record is not something you build overnight. It is built one honest transaction at a time, across 20 years, thousands of devices and countless sellers who came back because the first experience was exactly what we promised. We intend to keep it that way.
PARTNERS WE TRUST.
We only work with brands that match our standard. The Courier Guy handles all nationwide collections — fast, reliable and trackable from your door to ours. And when you drop off at our Sunningdale location, a complimentary drink at Vida e Caffè is on us while our team runs your inspection. Because selling your device should feel good from start to finish.